327_Matteo Gawlak and Micol Zucchini: u_Tube

Matteo Gawlak and Micol Zucchini from Maglie, Italy; “We are architecture students currently enrolled in the master program in the Politecnico di Milano who are trying to develop a conceptual approach to the project that could involve and relate the future of the design and its feasibility. This approach is also reverted into different graphic solution we developed, such as the real representation by the renderings and the vector technique that can give space to personal interpretations. We like to think about architecture as a direct display of the time and hybrid system, trying to revert into the design the technological and industrial aspects of the modernity.”

University: Politecnico di Milano

Professor(s): Paola Pleba

Instagram Username: @bematteogawlak @micolzucchini @popupdesignlab

Name of Project: u_Tube

Project Description: Buynet city, 2030. Never before man has been so explicitly recognized as the true protagonist and placed with determination at the center of the purchase, linked only on shopping online. Subject and object at the same time of a philosophical and almost metaphysical research about his place and his role in the buying network. Thus was born u_Tube, a new shopping experience which combines Internet-architecture with its connections that are no longer virtual, but real and tangible. Live on the web is the aim. How to do it?

I’m tubin’ it

User, through his device, buys quickly his goods online and shows them to the network: the city that surrounds him.

Just tube it

Tubes are the rides through which manipulate and shape the space at will. Everything that happens on the net is immediately perceived from outside and vice versa. The city becomes a fluid panorama made up of moving images, brands and advertisements that constantly change the aesthetic of the city.

u_Tube. What else?

As the city, even architecture on itself is an advertisement. u_Pod, becomes thus the phygital aspect of the project, a place where people buy online or pick up immediately their goods.